Insight. Innovation. Impact.

Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.

Research communities reimagined, powered by conversation

Our Operating Companies

Angus Reid Group

North America "s most trusted source for quality audience data (Angus Reid Forum) and expert research consulting (Canada).

Rival Tech

Pioneer of mobile-first, conversational market research technology and insight communities globally.

Reach3 Insights

Award-winning market research and consulting firm serving innovative brands with conversational insights (USA).

Our Integrated Offerings

Technology

Cutting-edge mobile, conversational research platforms powered by Rival Tech.

Research Consulting

Expert insights and strategic guidance from Angus Reid (Canada) and Reach3 Insights (USA).

Panel

Robust, fully owned, verified and profiled member base in the US and Canada.

About Rival Group

Rival Group was founded on the belief that the future of insights lies at the intersection of technology, audience engagement, and expert human interpretation. We bring together best-in-class capabilities to help brands understand their customers more deeply and act more decisively. Our operating companies – Rival Tech, Angus Reid Group, and Reach3 Insights – work synergistically to provide a holistic approach to market research and customer intelligence, empowering businesses to navigate complexity and achieve meaningful results.

Our Leadership

A Legacy of Insight: The Angus Reid Family

Rival Group is proud to be majority-owned by the Reid Family, long-time leaders in market research innovation across North America. From founding the Angus Reid Group in 1979 to launching Vision Critical (now Alida), the family has upheld a legacy of quality, integrity, and forward-thinking insights. That legacy continues today as Rival Group combines advanced technology with proven research methods to deliver exceptional value. We remain committed to helping organizations make smarter, data-driven decisions through trusted, innovative insight solutions.