The Rival Group #13 on the 2022 GRIT REPORT

The Rival Group Inc. (formally The Reid Campbell Group) is made up of two powerhouse companies that are revolutionizing the research industry:

#10: Most Innovative Tech Suppliers

Rival Technologies is a mobile-first insight commuity platform that helps maxed-out researchers work with more agility, get more out of their budget, and make a bigger impact

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#9: Most Innovative Full-Service Agencies

At Reach3 insights, we deliver an agile approach to insights at the scale and speed of modern business. Using innovative tools and approaches, including Rival’s conversational insights solutions, we are reinventing and reinvigorating research for maximum business impact.

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Rethinking Research for a Mobile World

Our leadership team takes an active role in the long-term success of Reach 3 Insights and Rival Technologies. We're laser focussed on the impact we have on the brands we work with across both businesses. We've been in the research industry for more than 30 years; a rich history of leading this exciting industry into the future.

Founded On Collaboration

Our companies each have unique expertise, whether that’s developing industry-changing technology or providing truly insightful consultation and storytelling. We are 100% focused on collaborating to meet your needs.

Fiercely Committed To Reinvention

We are fiercely committed to reinvention. The research industry has been slow to change to meet your needs. We share your frustration and are fiercely committed to reinvention. It all starts with a conversation…

EILEEN CAMPBELL, Co-founder and Executive Chair

Eileen Campbell has a long history of leadership in marketing and research.  She recently launched a martech and consulting holding company. The Rival Group is focused on bringing conversational marketing technology to the world of consumer insights.  The Rival Group's current holdings include Rival Technologies and Reach3 Insights. 

ANDREW REID, founder and Group CEO, Rival Group Inc

Andrew Reid is the founder Rival Technologies, Co-founder of the Rival Group and Group CEO. He also founded Vision Critical, a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be a part of.

Matt Kleinschmit, Founder and CEO, Reach3 Insights

Matt Kleinschmit is the founder and CEO of Reach3 Insights. With 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing agile, inter-disciplinary consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today’s fast-paced marketplace. 

JENNIFER REID, President, Rival Technologies

Jennifer serves as Rival Technologies’ President. SA pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of chats and other conversational research technologies.  

Ivan Chan, Chief Financial Officer, Rival Group Inc

As Chief Financial Officer, Ivan is responsible for leading the financial operations and strategy at Rival Group Inc. Responsibilities in this role included driving financial strategy around corporate structure, accountability for reporting, analyzing and communicating the financial results and key performance indicators of the company's subsidiaries. 

Nick Simon, Chief Technology Officer, Rival Technologies

Nick serves as Rival Technologies Chief Technology Officer (CTO). He is responsible for the technical product management, engineering, quality assurance, devops and technical support programs that culminate in the company's flagship mobile market research platform. Nick brings more than a decade of experience building software for the market research industry, working extensively in product management and leading engineering teams. 

Ben Hudson, head of Marketing, Rival Group Inc

Ben is Head of Marketing for the Rival Group. He is an award winning advertising creative and marketer with deep experience on content creation and brand-building. A natural storyteller, Ben has worked with some of the most iconic brands in the world. At the Rival Group Ben is responsible for delivering qualified in-bound leads to the sales team and driving in-bound pipeline by making data-backed decisions. His team is also responsible for brand development, content creation, events, thought-leadership and demand generation across the enterprise.

Eileen Campbell, Co-founder and Executive Chair

Eileen Campbell has a long history of leadership in marketing and research.  She recently launched a martech and consulting holding company. The Rival Group is focused on bringing conversational marketing technology to the world of consumer insights.  The Rival Group's current holdings include Rival Technologies and Reach3 Insights. 

Dr. Angus Reid, Director and Board Co-Chair

Angus Reid is a Canadian entrepreneur, chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Rival Group Group which operates Rival Technologies and Reach 3 Insights. He is a recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba. He has also been awarded honorary doctorates from Simon Fraser University (2003) and Carleton University (2008). 

Matt Kleinschmit, Founder and CEO, Reach3 Insights

Matt Kleinschmit is the founder and CEO of Reach3 Insights. With 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing agile, inter-disciplinary consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today’s fast-paced marketplace. 

Kristin Luck, Director

Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world prior to its sale. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher, which she helped lead to seven consecutive years of double and triple digit growth prior to its sale. The company eventually became part of Forsta, where she sits on the Board of Directors. Forsta was acquired in March, 2022 by Press Ganey. Currently President of ESOMAR, Kristin regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

Andrew Reid, Founder and Group CEO, the Rival Group

Andrew Reid is the founder Rival Technologies, Co-founder of the Rival Group and Group CEO. He also founded Vision Critical, a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be a part of.

Jennifer Reid, President of Rival Technologies

Jennifer serves as Rival Technologies’ President. A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of chats and other conversational research technologies

Shelley Kuipers, Director, Governance Committee Chair

Shelley Kuipers is a co-founder of several ventures including a financial feminist platform, The51; Family Office, Adventure Capital; an ethical consumer engagement company, IOVIA; and circular direct-to-consumer clothing brand, Harris Kuipers. Shelley is also a serial private investor of companies, startups and entrepreneurs who embody the type of future she wants to see across the economic universe: namely, those that are sustainable, feminist, purpose-driven and unafraid to disrupt old systems.  

Tim Murphy, Legal Counsel, Board Advisor

Tim is an accomplished, internationally experienced, business lawyer with a broad range of expertise dealing with M&A, finance and IP matters. He is the Founder and Managing Partner of Murphy & Company LLP, a law firm based in Vancouver, Canada. 

About Us

The Rival Group Inc. (formally The Reid Campbell Group) was founded out of the partnership of marketing and insight industry veterans, Eileen Campbell, Andrew Reid, and Jennifer Reid. Friends, and colleagues for many years, the trio have long shared the belief that research is ripe for reinvention. Driven by the belief that our industry will be fundamentally improved by adopting the communications tools that modern consumers actually use, Reid Campbell Group is investing in innovative technology and consulting companies committed to change.

The conerstones of the Rival Group are Rival Technologies and Reach3 Insights. Andrew also serves as the CEO of Rival Techologies, a company he founded to bring conversational marketing principles and technology to the insights industry. Reach3 Insights, lead by CEO Matt Kleinschmit, is dedicated to using Rival’s technology, along with other modern research tools, to deliver compelling stories that drive business change.  Reach3 utilizes an agile approach to deliver insights at the scale and pace of modern business.

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