Reimagining Research for a Conversational, Mobile-first World

A little bit about our history

The Rival Group Inc. (formally The Reid Campbell Group) was founded out of the partnership of marketing and insight industry veterans, Andrew Reid, Jennifer Reid, and Eileen Campbell. Friends and colleagues for many years, the trio have long shared the belief that research is ripe for reinvention.  

Driven by the belief that our industry will be fundamentally improved by adopting the communications tools that modern consumers use, Rival Group is investing in innovative technology and a full-service consultant agency committed to conversational research methods.  

The perfect combo: Technology + Consultancy 

The combination of technology and the consultancy business provides Brands with a full spectrum of support that can be tailored to meet their business needs – from Do-It-Yourself (DIY), a scalable Customer Success support, to a full-service agency engagement.  

Rival Technologies

Rival Technologies is a pioneer of mobile-first, conversational market research technology and the leading authority on insight communities globally.

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Reach3 Insights

Reach3 Insights is an award-winning market research and consulting firm serving innovative brands in CPG (Consumer Packaged Goods), retail, tech, media, financial services, and health care.

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Rethinking Research for a Mobile World

Our leadership team takes an active role in the long-term success of Reach3 Insights and Rival Technologies. We're laser focussed on the impact we have on the brands we work with across both businesses. We've been in the research industry for more than 30 years; a rich history of leading this exciting industry into the future.

Founded On Collaboration

Our companies each have unique expertise, whether that’s developing industry-changing technology or providing truly insightful consultation and storytelling. We are 100% focused on collaborating to meet your needs.

Fiercely Committed To Reinvention

We are fiercely committed to reinvention. The research industry has been slow to change to meet your needs. We share your frustration and are fiercely committed to reinvention. It all starts with a conversation…

Andrew Reid, Founder and Co-CEO, Rival Group

Andrew Reid is the founder of Rival Technologies, and Co-founder of the Rival Group Inc. He also founded Vision Critical (now Alida), a cloud-based customer-intelligence platform provider.  

An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be a part of. 

Jennifer Reid, Co-Ceo & Chief Methodologist, Rival Group

A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group.

In 2003, Jennifer joined Vision Critical.  As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering. 

At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.  

Matt Kleinschmit, Founder and CEO, Reach3 Insights

Matt Kleinschmit is the founder and CEO of Reach3 Insights.

With 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing agile, inter-disciplinary consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today’s fast-paced marketplace. 

Ivan Chan, Chief Financial Officer, Rival Group Inc

As Chief Financial Officer, Ivan is responsible for leading the financial operations and strategy at Rival Group Inc.

Responsibilities in this role include driving financial strategy around corporate structure, accountability for reporting, analyzing, and communicating the financial results and key performance indicators of the company's subsidiaries.

Paula Catoira, Group Chief Marketing Officer, Rival Group Inc

Paula Catoira is the Chief Marketing Officer at Rival Group.    

Paula is responsible for driving the Go-to-Market strategy and execution, leading the Marketing, Sales Development, Product Marketing, Sales Enablement and Revenue Operations.  

Paula has over 20 years of experience in Marketing and over a decade in the B2B SaaS industry. 

Nick Simon, Chief Technology Officer, Rival Technologies

Nick serves as Rival Technologies Chief Technology Officer (CTO). He is responsible for the technical product management, engineering, quality assurance, devops and technical support programs that culminate in the company's flagship mobile market research platform. Nick brings more than a decade of experience building software for the market research industry, working extensively in product management and leading engineering teams. 

Dr. Angus Reid, Director and Board Co-Chair

Angus Reid is a Canadian entrepreneur, chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Rival Group Group which operates Rival Technologies and Reach 3 Insights. He is a recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba. He has also been awarded honorary doctorates from Simon Fraser University (2003) and Carleton University (2008). 

Matt Kleinschmit, Founder and CEO, Reach3 Insights

Matt Kleinschmit is the founder and CEO of Reach3 Insights. With 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing agile, inter-disciplinary consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today’s fast-paced marketplace. 

Andrew Reid, Founder and CEO, Rival Technologies

Andrew Reid is the founder Rival Technologies, Co-founder of the Rival Group. He also founded Vision Critical, a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be a part of.

Jennifer Reid, President of Rival Technologies

Jennifer serves as Rival Technologies’ President. A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of chats and other conversational research technologies

Tim Murphy, Legal Counsel, Board Advisor

Tim is an accomplished, internationally experienced, business lawyer with a broad range of expertise dealing with M&A, finance and IP matters. He is the Founder and Managing Partner of Murphy & Company LLP, a law firm based in Vancouver, Canada. 

About Us

The Rival Group Inc. (formally The Reid Campbell Group) was founded out of the partnership of marketing and insight industry veterans, Eileen Campbell, Andrew Reid, and Jennifer Reid. Friends, and colleagues for many years, the trio have long shared the belief that research is ripe for reinvention. Driven by the belief that our industry will be fundamentally improved by adopting the communications tools that modern consumers actually use, Reid Campbell Group is investing in innovative technology and consulting companies committed to change.

The conerstones of the Rival Group are Rival Technologies and Reach3 Insights. Andrew also serves as the CEO of Rival Techologies, a company he founded to bring conversational marketing principles and technology to the insights industry. Reach3 Insights, lead by CEO Matt Kleinschmit, is dedicated to using Rival’s technology, along with other modern research tools, to deliver compelling stories that drive business change.  Reach3 utilizes an agile approach to deliver insights at the scale and pace of modern business.

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#200 - 1360 Frances St.
Vancouver, BC, V5L 1Y9